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Is a personal search also en effective one?

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I was reading about the planned new feature from Google, Google's +1. It will allow users to give an appreciation mark to a search result, other users will then benefit by knowing a certain webpage was "liked" by more or less users.

While a specific question was left open,

Will the number of +1s affect search rankings?
Prosser says no, but adds that it’s something Google is “very interested” in incorporating in some form at some point.

if search rankings were also to be affected, it would mean that one could be affected and guided by his or her own preferences. In other words if I start "liking" a certain website, or a few of them, the following results will contain more and more pages from these websites, limiting the variety of information I get from my searches.

Most likely questions like this will be addressed by Google when deciding whether and how this new feature should influence search rankings.


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